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Firstly, it introduces the current development and characteristics of immersive media technology. This paper focuses on the characteristics of immersive media technology and the advantages, problems and solutions in applying this technology to improve the teaching effectiveness of ideological and political theory courses in colleges and universities. The management of hotel organisations and destination marketers have a crucial role to play as far as the promotion of their products is concerned about providing incentives to the consumers to engage with travel vlogs. Implications & Conclusion – There is a need for an emotional connection between the travel vloggers and the consumers with a high level of enthusiasm on the part of the vloggers. Findings – The analysis revealed that out of seven variables (Cognitive: Information acquisition, source credibility & video clarity and Emotional: Entertainment, escapism, entertainment & self-congruence), six variables viz., Information Acquisition, source credibility, entertainment, self-congruence, inspiration and escapism impacted positively on Consumer engagement behaviours with source credibility as the most important predictor influencing travel intention.
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The study used correlation and multiple & linear regression analyses to examine the variables and test the hypotheses. Methodology/Approach/Scope – The data was collected via online mode with the help of a structured questionnaire administered to 300 respondents in the Bhubaneswar city, Odisha, who were avid and regular vlogs watchers actively engaged over a period of one year or so. Objective – This research is carried out with an objective to comprehend the experience of consumers via travel vlogs and its influence on customer engagement behaviour and travel objective based on the Resonance theory incorporating the cognitive and emotional resonance. Documenting the research underpinning the design provides practitioners and policymakers with a framework for a potentially sustainable strategy for long-term mainstream m-learning integration in higher education in low-income countries. The framework is based on a range of studies conducted over four years, including the outcome of two empirical studies conducted in a Nigerian university. This paper thus presents an m-learning framework that considers the sociocultural and socio-economic contexts of low-income economies. Failure to embed sustainable learning opportunities has been attributed to the absence of a contextual framework suitable for the heterogeneous nature of many developing countries. The extant literature in this sphere provides some theoretical insight, with evidence of limited on-the-ground practical studies that often do not progress beyond the pilot phase. Despite the potential for m-learning, its actual uptake has been low. It is well documented that learning oppourtunities afforded by mobile technology (m-learning) holds great potential to enhance technology-enhanced learning in countries and communities with low socio-economic conditions where web-based e-learning has failed because of limited infrastructure and resources.